Dubai · UAE

Creative Services Project Manager
Brand & Retail Activation.

15+ years driving brand campaigns, luxury retail activations, pop-ups, digital content, and multi-channel marketing executions across the UAE and regional markets — for Shiseido, NARS, Clarins, Tory Burch, Drunk Elephant, Korean Food Authority, Starbucks, Damac, L'Oréal, and more.

Project Management Brand Activation Luxury Retail Experiential Marketing Creative Strategy
15+
Years experience
25+
Brands delivered for
UAE & GCC
Regional coverage
End-to-end
Brief → handover
Selected work

Projects

A mix of recent brand & retail activation work

Korean Food Authority — Multi-Channel Campaign
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Korean Food Authority — Regional Campaign Featured
Influencer · PR · Digital · Live activations · UAE & GCC
ExperientialF&BIntegrated
Shiseido — Luxury Retail Counter Rollouts
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Shiseido — Retail Counter Activations
Luxury beauty · Fabrication & install · UAE
Luxury RetailFabricationInstall
NARS — Retail Activations
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NARS — Retail Brand Activation
Luxury beauty · POSM & counter refresh
Luxury RetailPOSM
Clarins — Brand Experience
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Clarins — Counter Experience & Refresh
Luxury beauty · Brand stewardship · Retail
Luxury RetailBrand Experience
Tory Burch — Pop-up / Retail Activation
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Tory Burch — Retail Activation
Lifestyle luxury · Pop-up · UAE
Pop-upLifestyle
Drunk Elephant — Brand Activation
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Drunk Elephant — Retail & Brand Activation
Skincare · Brand experience · UAE
BeautyActivation
Narciso Rodriguez — Pop-up
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Narciso Rodriguez — For Her Pop-up
Luxury fragrance · Dubai Mall · Mall activation
FragrancePop-upLuxury
Clé de Peau Beauté — Counter
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Clé de Peau Beauté — Luxury Counter
Prestige skincare · Counter build & install
Luxury RetailSkincare
Ploom — Travel Retail
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Ploom — Airport Travel Retail
Heated tobacco · Airport duty-free · Kiosk & flagship build
Travel RetailFabricationKiosk
Winston — Duty-Free Activation
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Winston — 70 Years Duty-Free Activation
Travel retail · Airport activation · POSM & merchandising
Travel RetailActivation
Legoland — Route 3
From Behance · click to view
Legoland — Route 3
One of three campaign route concepts for Legoland — copy-led, family-first creative.
BehanceCampaign
Legoland — Route 2
From Behance · click to view
Legoland — Route 2
Campaign route · Entertainment / Family
BehanceCampaign
Legoland — Route 1
From Behance · click to view
Legoland — Route 1
Campaign route · Entertainment / Family
BehanceCampaign
Mazda Oman
From Behance · click to view
Mazda Oman
Automotive · Campaign & copy
BehanceAutomotive
Midea Microwaves
From Behance · click to view
Midea Microwaves
Consumer electronics · Campaign
BehanceConsumer
AUSE — Sharjah
From Behance · click to view
AUSE — Sharjah
Education / Institutional campaign
BehanceEducation
The Home
From Behance · click to view
The Home
Lifestyle retail · Campaign
BehanceRetail
DSW Launch
From Behance · click to view
DSW Launch
Retail · Launch campaign
BehanceRetail
Nezo Pitch
From Behance · click to view
Nezo Pitch
Pitch creative · Strategy & copy
BehancePitch
Real Estate Ads
From Behance · click to view
Real Estate Ads — Damac / Sobha
Real estate · Digital & social
BehanceReal Estate
Creative Efforts
From Behance · click to view
Creative Efforts
Selected creative work · Multi-brand
BehanceShowcase
Social Media
From Behance · click to view
Social Media — Multi-brand
Social content · Multi-platform
BehanceSocial
Capabilities

What I bring

End-to-end ownership across creative, production, and client teams — from brief through brand-compliant final delivery.

Project & Client Delivery

Client servicing, timeline ownership, budget control, approvals workflow, vendor and supplier coordination, stakeholder reporting, agency-side delivery rigor.

Brand & Creative Strategy

Brand positioning, campaign planning, creative direction, retail activation strategy, content direction, brand storytelling, consumer-centric copy.

Retail & Experiential Execution

Luxury retail rollouts, pop-ups, mall and airport activations, gondolas, end-caps, POSM, fabrication and install oversight, BTL programs.

Let's talk

Available for new opportunities

Open to Account Manager, Project Manager (Retail / Events), Experiential Marketing, Trade Marketing, Brand Experience, Marketing PM, and Retail Production PM roles in Dubai, Abu Dhabi, on-site or remote.